SXO audit scored my client's site at 23/100 — here's what we fixed

Ran the SXO auditor on a client's contractor website. Score: 23/100. Grade: F.

The biggest issues:
- No JSON-LD schema at all (0 points in Schema category)
- Title tag was just "Home" (lost 8 points in Technical SEO)
- Zero internal links between service pages
- No problem/solution content structure
- Page was 4.2MB with 47 scripts

**What we did:**
1. Used the SXO formula engine to generate proper service pages
2. Added LocalBusiness + Service JSON-LD
3. Restructured content with entity → services → problem/solution blocks
4. Cut page weight to 800KB

**Result after 3 weeks:** Score went from 23 to 81. Rankings jumped from page 4 to page 1 for 3 target keywords.

The SXO formula approach actually works. The data backs it up.

2karma

4comments

Vote on this thread

4 Comments

Leah Torres4 karma1mo ago

Great question. The keywords were local contractor terms — "[service] [city]" format. Moderately competitive. The SXO engine auto-generated the schema and we only tweaked the service descriptions.

For truly competitive national terms, you'd need more authority signals and backlinks. But for local SEO? The formula approach is devastatingly effective.

Priya SharmaExpert45 karma1mo ago

The performance jump from 4.2MB to 800KB is massive. What was eating all that space — unoptimized images?

Also curious about your JSON-LD implementation. Did you use the auto-generated schema from the SXO engine or did you customize it?

Marcus Webb2 karma1mo ago

Page 4 to page 1 in 3 weeks?? That's wild. What keywords were you targeting? Curious if this works for competitive terms or just long-tail.

Mike Mento2 karma1mo ago

That's really low... lower than I've ever seen to be honest. Check out SXOwebsite.com - see what you get.

Quick Nav

SXO audit scored my client's site at 23/100 — here's what we fixed

Topics

About