Most indie AI devs spend more time marketing their app than building it. Landing page. Stripe integration. Onboarding emails. Docs site. Help desk. Ad campaigns. The build is 4 weeks. The launch is 4 months. By the time customers exist, the dev is exhausted.
This is the story of a workflow that broke that pattern: shipped on day 1, sold $5,400 in 30 days, zero landing page.
The Workflow
LinkedIn Lead Qualifier — scores LinkedIn profiles against a target ICP using AI, auto-adds qualified leads to the customer's CRM with a note explaining why each lead was scored where it was. Runs on a schedule (every 6 hours) or on demand.
Real value:
- Sales reps stop manually scoring 200 LinkedIn profiles a week
- Marketing teams get a defensible reason every lead is in the pipeline
- Founder gets actual attribution data
Build time: 9 days. Three step types: crm_action (read existing leads), ai_execute (score against ICP), crm_action (write back tagged with score). One trigger: scheduled.
What I Did NOT Do
- I did not build a landing page.
- I did not integrate Stripe.
- I did not write onboarding emails.
- I did not set up customer support.
- I did not run any ads.
I exported the workflow as a .0n JSON file. Uploaded it to 0ncore.com/dashboard/marketplace/publish. Set the price ($297 one-time install + $0.10 per execution metered through 0nCore's billing). Set the revenue share (70% to me, 30% to 0nCore). Submitted for review.
Approved in 18 hours. Listed in the marketplace.
What Happened
Day 1: First install. Day 2: Three more. Day 7: 12 active subscribers. Day 14: 27. Day 30: 41 paid installs.
41 installs × $297 × 70% revenue share = $8,514 ÷ ...
Minus 0nCore platform fee (30%) = $5,960 to me Minus chargeback reserve (10%) = $5,364 expected payout First Stripe payout (after 7-day hold): $1,247 Week 4 payout (cumulative): $5,420
$5,420 in 30 days. Zero customer acquisition spend. Zero landing page. Zero direct support tickets (the 0nCore platform handled all install/setup questions through the marketplace shell).
Why It Worked
Distribution was already there. 0nCore has thousands of subscribers actively looking for AI workflows. Browsing the marketplace is a normal part of their week — same way an iPhone user browses the App Store. They were going to buy some AI workflow that month. Mine just happened to match a need.
The .0n format made onboarding trivial. When a customer hit "Install," 0nCore automatically:
- Validated they had the required services connected (LinkedIn + CRM)
- Showed config options (which CRM pipeline, what ICP keywords)
- Registered the schedule trigger (every 6 hours)
- Wrote the install record to their account
- Started executing on the next cron tick
No onboarding email. No docs page they had to read. The format documented itself because the install flow rendered the schema as a form.
The fulfillment was the product. Customers paid for the workflow to run, not for me to support it. When something needed updating (new LinkedIn rate-limit pattern, new CRM API behavior), I pushed a new version of the .0n file and every install upgraded automatically.
What I Did Build
One thing: a single .0n JSON file. ~340 lines including the trigger config, the 3 steps, the AI prompts, and the schema for user-configurable options.
That's it. The marketplace handled the rest.
The Math For Other Builders
If you're an indie AI dev and your current path looks like this:
- 4 weeks build → 4 months "launching" → maybe $1k MRR
The .0n alternative looks like this:
- 4 weeks build → 1 day publish → $0–10k in month 1 depending on category fit
The ceiling is lower than going viral solo. The floor is dramatically higher.
The Five Seed Apps (For Reference)
The 0nCore marketplace launches with five first-party reference apps showing what the format can do:
- LinkedIn Lead Qualifier (this post)
- Welcome Sequence — 3-email drip for new CRM contacts
- Weekly Report — Monday CRM + LinkedIn + market intel digest
- WordPress Content Pipeline — daily blog → publish → LinkedIn syndication
- Invoice Followup — 7d + 14d unpaid invoice nudges
Read each of them as a working .0n file at 0ncore.com/dashboard/marketplace. The format is documented, the examples are real, and any of them is forkable as a starter.
The Pitch
If you can write a workflow, you can sell a workflow. Stop building the marketing infrastructure. Ship the .0n file. Take 70%.
0ncore.com/dashboard/marketplace/publish is where you upload it.