The Lead Magnet Loop — Every Funnel Grows the Platform

# The Lead Magnet Loop Kit (formerly ConvertKit) built a $100M+ business on a recommendations modal. Every subscriber, after opting in, sees other creators they might like. Click subscribe → land on `builtwith.kit.com` → discover Kit itself. We built that. For 0n. ## The loop ``` LinkedIn DM → Landing page (UTM captured) → Opt-in form → Verification email (sent through your CRM) → Click verify → ebook delivered → Thank-you page with Recommendations Modal → Pick recommendations → CRM tags applied per pick → Redirect to builtwith.0nmcp.com → Social proof + signup CTA → Loop repeats ``` Every funnel a customer runs grows their list AND grows the platform. ## What you configure - **Funnel** — name, ebook URL, modal copy, redirect target - **Recommendations** — ordered list of creators, offers, products to cross-promote - **Tags** — applied to each subscriber per pick, so your CRM knows who picked what - **Theme** — light or dark modal ## Built on the existing CRM The verification email + ebook delivery email both go through the customer's connected CRM. No third-party email service required. Tags fire as native CRM tags. Workflows can trigger off them. Lands in v4.10.0. Public availability for 0nCore: May 1, 2026.